Thanks to an agreement with Wine Dreamers starting today the Wine Club of The New York Times will offer Italian wine producers the unique opportunity to reach an exclusive audience of wine lovers in the United States.
An Italian wine tasting is a journey to discover our beautiful rural landscape, the passion of the winemakers who lovingly carry on thousands of years of tradition. There is no campaign in Italy that hasn’t a beautiful vineyard in landscape features. For the millions of Americans consuming the Italian wine bottles means traveling through our country in places where excellence is born.
This explains in record numbers, which the Italian wine continues to experience in the United States of America. In the first five months of 2011, in fact, the wine glasses made in Italy showed in the USA a +23% in quantity and +22.6% in value (equivalent to $ 518,631,000), compared to the first five months of 2010, positioning the first place among the exporting countries outpacing the United States and its most direct competitors. This performance has not gone unnoticed and The New York Times would like to introduce more sponsorship opportunities to Italian wine producers for the benefit of its Wine Club members.
The choice was dictated by the need to propose to the American market quality wines that can make the readers and consumers living a real tasting experience. The Wine Club (http://www.nytwineclub.com), in fact, born to bring the discovery of the best wines in the world, through a selection, made by professional tasters, which allows fans to satisfy their curiosity, to know the ideal pairing with food, tasting every month 6 bottles selected in the standard formula or reserve.
In 2012, in fact, the Italian companies will have the opportunity to get in touch with thousands of wine lovers through The New York Times Wine Club, which has members in 25 U.S. states, thanks to an agreement with Wine Dreamers, a communication and marketing company specialized in the wine business.
Once again, then Italy confirms its special relationship with the United States in the wine-themed, as well as the U.S. show the market for the excellence of the wine of our country.